Crowdfunding

Crowdfunding is a method of financing a project where one requests funding from a large audience, usually including the eventual end users of the resulting product. Rather than relying on investors exchanging large sums of money for ownership or a future financial return on the investment, the company using crowdfunding takes a large number of small investments in exchange for various perks.

Funding of Sui Generis
Bare Mettle Entertainment ran a crowdfunding campaign via Kickstarter from October 30 to November 29, 2012 in an attempt to raise &#163;150,000. The successful campaign raised over &#163;160,000.